The courier industry in Singapore had been slow adapting to changes in the macro environment and implementing policies to improve the value in the industry. One way to improve the value of the courier services is to make the business processes more efficient and make it as easy as possible for customers to order courier services. Customers value convenience a lot these days. The value of convenience is a subset of the value of the entire courier service.
From the early 1990s to the early 2010s, little changes have been made to improve the way people order courier services. People are only open to 2 options to order courier services – calls and simple website input. Most of the time, when customers input their courier service request via the phone, the courier companies will call them up to verify the information again. Ordering of courier services can hardly do without the use of phones.
Things are quite different in the past 5 years. The pace of productivity improvement has increased tremendously as the world shifts its focus and relies heavily on information technological advancements. With the invention of smart phones and the boom of internet era, people are spending a large amount of time on their mobile phone and surfing the internet daily.
Smart businesses know how to take advantage of this. A good and updated Singapore courier services company would offer a third option of ordering and confirming the courier services straight via their online ordering system. No phone calls will need to be made to the customers so the customers can save time answering the calls and repeating the information again.
Many players in the courier industry also developed mobile applications to provide the customers an alternate way of ordering courier services. This kind of mobile application is very similar to the Uber mobile application concept where the system uses a peer to peer model. It is very easy to order courier services via such mobile applications.
The next step to revolutionize the way people order courier services is still underway and I’m excited in this fast-paced environment now.